There is so much to love about this unexpected cover of Vogue. Miuccia Prada at 74. Minimal makeup and no obvious attempts to portray herself as younger than her age. Sure – attractive – but in an unconventional way.

I find it so modern.

She strikes me as vibrant, smart, aspirational, and very cool.

Other the other hand below (in comments) is a highly airbrushed image of Debbie Harry with the banner “still rocking it at 78”. Suddenly it seems so out of kilter with the zeitgeist - inauthentic and irrelevant.

It’s all about authenticity and brand – how do you want to be seen and why?