LinkedIn is changing – I’m getting to know people in a more authentic way. I know some people hate this shift (because they’ve told me). But I’m loving the way people are sharing their “why” on LinkedIn.

This is a bit tricky of course if you see your LinkedIn profile as representing the company you work for, rather than you. I’ve had some interesting conversations about this in my coaching.

But to be frank, the chance is high that your current employer is just one of many organisations you will work for. I think you need to play a longer game and use your LinkedIn for your own brand - which should be strong, real, consistent and run through your entire career.

Of course I know that your posts can impact the organisation you work for – perhaps that’s why it is more important than ever to have real values and brand alignment between you and your employer.